Galaxy
First conceptualized by Satoshi Nakamoto in 2008, the explosive
rise of crypto has created new opportunities for early adopters
and inspired the next generation of investors. But insufficient
infrastructure deterred large organizations from participating
in this fast-growing market. In 2018, Galaxy was created to fill
this gap.
Under the direction of Natasha Jen, I was part of the design
team tasked to reimagine the brand identity to represent
Galaxy’s deep roots within the crypto community and stature as a
leader in the Web3 ecosystem. The new branding reflects the next
leg of Galaxy’s journey: To engineer a new economic paradigm.
Design Team •
Natasha Jen
at
Pentagram