Chosen to design the identity for the Central Saint Martins' MA Biodesign course, we created a design that embodies regenerative systems that play with the synthesis of organic and technological forms.
Nature is random and structured, chance and order existing side by side. Our generative identity draws from the circular motives of biodesign and the symmetries that are recurrent throughout nature. Employing a computational approach, we have developed cellular patterns that use algorithmic growth to reflect a symbiosis of human and non-human elements.
Developed in collaboration with Thomas Bugg
Role • Concept Development, Identity Design & Scripting
Tools • Adobe Suite, Figma API & JavaScript
To simplify the creation of digital assets, like Instagram posts and logo animations, I developed a pair of tools in the form of a Figma plugin and a web-based application. Throught these programs, MABD staff can manipulate a preset of variables that produce visually consistent outcomes across multiple media.