Ostdeutsche GalerieThe Ostdeutsche is an established art gallery in Regensburg
(Germany), which exhibits post-modernist work by Eastern
European artists. The new identity is based on a dynamic system
which combines the gallery's elegant features with a
contemporary visual language.Tools • Adobe Illustrator, InDesign, After Effects &
p5.js
Visual Mark
The master logo aims to encapsulate the gallery’s initials while
also representing the
coat of arms of Regensburg. The semi-oval backdrop frames the isolated “O” and reappears
as part of the visual system throughout the identity.
Posters
The posters follow a layout system designed to hierarchically
distribute information, balance the use of image and text, and
establish visual consistency across promotional materials. To
simplify the process of creating these assets, I developed a
web-based design tool
using the
Mechanic
framework.