Ma Biodesign, 2022
Nature is random and structured, chance and order existing side by side. Our generative identity draws from the circular motives of biodesign and the symmetries that are recurrent throughout nature. Employing a computational approach, we have developed cellular patterns that use algorithmic growth to reflect a symbiosis of human and non-human elements.
The identity we have developed brings randomness and order together in a variable cell-based pattern. Inspired by cellular automata and the patterns found at every scale of nature, circles span out from a centre. Kaleidoscopic in nature, it is at once dynamic and instantly recognisable.
To simplify the creation of digital assets, like Instagram posts and logo animations, I developed a pair of tools in the form of a Figma plugin and a web-based application. Throught these programs, MABD staff can manipulate a preset of variables that produce visually consistent outcomes across multiple media.