Ostdeutsche, 2020
The Ostdeutsche is an established art gallery located in a small town in the southern part of Germany called Regensburg, focused on post-modernist work by Eastern European artists. The new identity is based on a dynamic system which translates the gallery's elegant features into a contemporary visual language.
![](https://cdn.sanity.io/images/xlned90v/production/ff3bb20ae262146a00280222bf610dfb7b0cd37e-1920x1080.png)
Visual Mark
The master logo aims to encapsulate the gallery's initials while also representing the coat of arms of Regensburg. The semi-oval backdrop frames the isolated “O” and reappears as part of the visual system throughout the identity.
![](https://cdn.sanity.io/images/xlned90v/production/d3afb3d75da1ca00c8bd86cc79b2c03462ea3e2d-1920x1080.png)
![](https://cdn.sanity.io/images/xlned90v/production/7d532a6ee3fc625bf5d41e492c671d99b6cd63a3-1080x1080.png)
![](https://cdn.sanity.io/images/xlned90v/production/2409955fe637fff7d111642cdfd285cc8b4af3b8-1080x1080.png)
![](https://cdn.sanity.io/images/xlned90v/production/8fe2f08fbdf225b7c4eb12f618752d7b4bd57ea5-1080x1080.png)
![](https://cdn.sanity.io/images/xlned90v/production/c757fd6c665d4e6cd0907387b2884374328facc4-1920x1080.png)
![](https://cdn.sanity.io/images/xlned90v/production/9fd31fc9ae525d9810fa2a17c1ff2e5e3ecc148c-1080x1080.png)
![](https://cdn.sanity.io/images/xlned90v/production/b04a3c9e27cde48491597b879ba1d1ea35700e48-1080x1080.png)
![](https://cdn.sanity.io/images/xlned90v/production/8677b47d0cd4de7cd53c6bfaad839cd81f2a42b5-1080x1080.png)
Poster Design
The posters follow a layout system designed to hierarchically distribute information, balance the use of image and text, and establish visual consistency across promotional materials. To simplify the process of creating these assets, I developed a web-based design tool using the Mechanic framework.
![](https://cdn.sanity.io/images/xlned90v/production/cf7cc52b64cc28073dfd13ba7e5304c15918da81-1920x1080.png)
![](https://cdn.sanity.io/images/xlned90v/production/b1245023da736038cbeeb002bb53c9199bfc0a6f-1080x1080.png)
![](https://cdn.sanity.io/images/xlned90v/production/836c2cc9b4a8042c2aa2428d51b27d844cedc2da-1080x1080.png)