Galaxy, 2022

First conceptualized by Satoshi Nakamoto in 2008, the explosive rise of crypto has created new opportunities for early adopters and inspired the next generation of investors. But insufficient infrastructure deterred large organizations from participating in this fast-growing market. In 2018, Galaxy was created to fill this gap.

Under the direction of Natasha Jen, I was part of the design team tasked to reimagine the brand identity to represent Galaxy's deep roots within the crypto community and stature as a leader in the Web3 ecosystem. The new branding reflects the next leg of Galaxy's journey: To engineer a new economic paradigm.