Ma Biodesign, 2022
Based at Central Saint Martins in London, the MA Biodesign programme teaches students to integrate living biological systems into creative design, from regenerative fashion to self-growing typography.
Inspired by its mission to bridge science and art, I developed a visual identity that draws from the intricate, often overlooked details found in natural organisms. The system is guided by principles of adaptability and cellular evolution, resulting in a living and responsive visual language.
Capacities
Concept Development, Visual Design, Tooling, Web Development
Core Idea
At the start of the project, I was drawn to the symmetry, harmonic colour distribution and symbiotic patterns found throughout natural ecosystems. I wanted to reference Mother Nature as an artist or designer in her own right, borrowing from her work rather than reinventing it. This approach reflects the ethos of the course, which encourages using nature’s own tools as a foundation for design.
Cellular System
Just like in biology, the design system is built around a core unit: a single cell that forms the basis for larger, more complex structures. This cell can grow, adapt and respond to its context, allowing the identity to scale and shift while maintaining consistency across different applications.
● A palette of naturally inspired hues, ranging from vibrant highlights to deep, grounding tones
Generative Tooling
To simplify the creation of visual assets, I built a set of workflows that allow MABD staff to generate patterns and layouts quickly through a web-based platform and a custom Figma plugin.
● Web-based motion tool to animate patterns
● Bespoke Figma plugin for streamlined asset creation
