Reddit, 2023

Reddit came to Pentagram late in 2022 with a very clear request: The company was expanding globally, and over the years had accumulated too many branding materials, amounting to a vast array of visual and verbal components.

In 2023, Pentagram worked with Reddit to evaluate its brand positioning with fresh eyes and create a cohesive set of brand methodologies for the future—all while preserving the company’s signature sense of conviviality and joy.


Team Natasha Jen, Pentagram: Whitney Badge, Edgar Ferrer, Justin Zhang, Weronika Rafa, Jack Fahnestock


Brand Audit, Logo Design, Type Exploration, Icon Design